Innovative optical retailer
eyes+more is an innovative value-for-money optical retail concept operating over 170 stores in Germany, the Netherlands, Belgium and Austria. By applying a value-for-money strategy based on simple and transparent all-in prices, eyes+more is able to market prescription eyewear similar to fashionable accessories, a concept that differs significantly from competitors. The offering includes 1.000 fashionable frames sold at affordable all-in prices (frames + lenses).
The company was founded in the Netherlands in 2005 by Eric Ezendam and Ad Mathijssen, both experienced eyewear professionals. After a first phase of rapid growth, Vendis took a majority stake in 2010. At that time, the company had 27 stores in the Netherlands and 39 franchise stores in Germany. Since then, the growth has continued and resulted in the buy-back of the German master franchise, market entry in Austria and Belgium and continuous investments in the operations and store roll-out.
During the Vendis investment period, the company has more than doubled in size and profitability through fast organic growth in its existing markets, the roll-out into Belgium and Austria, the optimisation of the format (online and offline), and a professionalised organisation.
Vendis Capital invested in Eyes+More in 2010 and sold the company to 3i backed Hans Anders in 2018.