We scale-up consumer companies internationally

We provide more than just capital.

We have decades of experience defining 3C growth strategies:

We assist in building the organisation to support the strategy through investments in people, systems and processes.

We execute buy-and-build strategies that accelerate growth through targeted acquisitions.

We actively support entrepreneurs in taking the next step

We work with entrepreneurs across all types of situations, partnering with them to take their company to the next level or managing the transition as they seek to make a change in their personal life.

We are consumer specialists with a proven track record

Over the past 20 years we have refined the art of investing in consumer companies and growing them internationally.

That is all we do.

We have collectively invested in over 50 consumer businesses and supported these companies in building global brand equity, growing their sales across Europe, the US and Asia, rolling-out retail networks across Europe and implementing digitalisation strategies.

We have a distinct style:

informal, no-nonsense, hard-working and fair

We at Vendis Capital are determined to be valuable, stable and professional partners for the management team and for our co-shareholders. Our collaborative partnerships are based on open communication and mutual respect.

We are purpose-driven and focused on the areas that have real potential.

We mainly participate as an active board member and leave the day-to-day management to the Company.

We support and challenge management on strategic projects, providing intel and analysis. We bring fresh eyes and open minds to brainstorm with the team.

We are an international team with a leading network

We are an international team of investors across 4 offices and 5 nationalities. Through our combined experience, our network of contacts in the consumer sector is second to none. We have direct access to advisors, door openers, talented managers and industry experts.

We know the right people to make change happen.

We are fully committed to the companies we back with a long-term attitude

We invest the money of both other people and ourselves and we work hard to make every investment a success. To our delight, several consumer entrepreneurs that we have backed in the past have renewed their trust in us as co-investors. We take that as a sign that we’re on the right track.

We are a scale-up ourselves. We understand the challenges and difficulties of growing brands internationally. We know that sometimes you just have to go back to the drawing board. We invest patiently because we know that success does not happen overnight but through years of hard work.

We invest in what we understand, are passionate about and where we can add value

From the early days of our careers, we have been attracted by the consumer space and have sought to play an active role in it. We believe consumer branding is one of the true competitive advantages, along with scale, proprietary technology and network externalities.

We are pleased that we have the opportunity to work together on a daily basis with great people and teams in the industry that share our passion for consumer.

We believe in sustainable growth

Sustainability and social responsibility are an integral part of our DNA. We have incorporated it in our investment processes and our own operations and we strive for our partner companies to have a positive impact on the consumers, employees and the environment.

We regularly measure the progress on these initiatives to ensure long-term value for all stakeholders well beyond our investment

What we look for

Consumer companies: Companies with a direct consumer value proposition. All distribution models

Growth potential: 3 C’s – category | channel | country, roll-out, buy-and-build

European footprint: focus on Benelux, France, DACH and the Nordics. Add-on acquisitions globally

Profitable scale-ups: Sales between €10m and €300m, EBITDA between €3m and €30m, equity ticket between €10m and €60m

All deal types: Majority (focus) and minority. 100% sale, owner buy-out, MBO, MBI, LBO, growth capital, P2P, etc.